Secondary Education
Despite many secondary students from other Ontario boards enrolling into York Catholic District School Board schools, The Board never had a dedicated UX pathway or landing page for Secondary Education. Collaborating with secondary principals and administrative staff, I created a proper UX journey for every type of family looking for more information on the secondary programs available at The Board. Once the flow was confirmed, the resident web designer took over to build out the site. View Secondary Education on ycdsb.ca.
Kindergarten Education
The York Catholic District School Board has seen a decrease in Kindergarten registration over the last decade. As a millennial parent myself, I noticed a gap in the promotional material for first time registrants and their families which initiated the idea I had for this campaign.
With no budget or equipment, the approach was (with parent's consent) to go into the classrooms and be a fly on the wall to capture what a Day in the Life of first year learners is like. View Kindergarten Education on ycdsb.ca.
