The Department of Surgery at McMaster University changed Chairs at the start of 2021. The new Chair, Dr. Mohit Bhandari envisioned a more concise way of communicating. With eleven different surgical divisions, information was often fragmented and difficult to navigate.
As the Digital Marketing Officer, my responsibility was to develop a centralized submission portal that was used as content for a weekly newsletter. The portal created a 40% increase in newsletter engagement. I also created a comprehensive digital marketing plan for all divisions which was a first for the department.
As the Digital Marketing Officer, my responsibility was to develop a centralized submission portal that was used as content for a weekly newsletter. The portal created a 40% increase in newsletter engagement. I also created a comprehensive digital marketing plan for all divisions which was a first for the department.
